Why is Social Media Management Important?
What is the purpose of your Social Media platforms? Are you using it to gain business, referrals and brand awareness? Are you using them to promote excellent reviews? What do you do when there are bad reviews?
The primary objective of a Social Media strategy in business is to present relatable and informational content. Your Social Media page is an advertising tool, and you should leverage its power. Experts with the knowledge and experience of designing and implementing highly successful Social Media Marketing Campaigns should handle the duties. Why? To get more business, better referrals, customer service and create a branding experience that is welcomed by the community.
We Have a Social Media Expert Waiting for You
Our Social Media Experts are full-time professionals that excel in the field. Social Media Management is time-consuming and requires extensive research to gain a better understanding of the brand. At Results Driven Marketing our Social Media managers will monitor and post articles relevant to your business on your company’s behalf. They will also develop a response plan for when that inevitable bad review happens and showcase our excellent customer service. We call it internet crisis management.
Our Social Media managers work diligently to exceed your expectations. Using industry-leading social media management tools, our goal is to let your local community get a better understanding of who you are as a business with a personal touch while increasing goodwill, revenues, and future earnings!
Ensure Social Goals Solve Challenges
Goal setting is the foundation of all marketing plans. Whether you are a small business lawyer or big-time real estate agent, Social Media needs to be a part of your overall marketing strategy. With the proliferation of social platforms and a wide range of social capabilities, it can be hard to determine what your business’s objectives should be for each Social Media outlet.
Our Social Media experts will research your market and question you regarding marketing challenges. RDM experts will determine with you the Social Media Marketing goals by getting into the nitty-gritty of your business.
Together, we will learn: How does the local community see your business? Do you need to rekindle or build a positive brand reputation? Has your website traffic decreased? Do you know why? Is a higher level of customer loyalty important? Do you simply need to make people aware that your products or services exist?
Extend Marketing Efforts Throughout Your Organization
A highly successful Social Media Marketing campaign includes everyone in your business. Your employees need to understand the plan and embrace it.
Your Social Media accounts are about how many people you can reach. With just one person sharing a post that your business created, you can reach hundreds or thousands.
RDM Social Media experts will share techniques to get your staff involved in your social strategy, leveraging potential word of mouth recommendations. RDM will provide you with a plan to get them excited about your overall goals. Working together, you will find the process becomes much easier than if you were to try to do everything on your own!
Create Engaging Content
One of the most challenging tasks involved in a successful Social Media Marketing campaign is creating content that sells an experience. Some business owners forget that they are not writing for the industry. It is key to think about your target audience first and foremost when it comes to the kind of Social Media content you are going to make.
Relevant content leads to more engaging impressions and engagement leads to more business making your campaign a success! If just five people share your message with their social network, you are now reaching a much larger audience and your social media presence starts to grow.
Our Content Marketing Team will devise a plan based on historical data from existing industries and other campaigns. We know what will get you engagements, and we know how to get your company new business! Our Social Media experts keep up with the latest trends so we can apply these trends to your business, keeping your business up to date on what is getting everyone else the most clicks in your industry.
Engage Instead of Ignore
When was the last time that you saw a business owner respond to the person who wrote you a glowing review on Facebook or thank the person who just complimented their business organizations efforts with charity work on LinkedIn? Our Social Media Marketing team will handle these engagements for you on the most popular social channels using cutting-edge social media management tools.
At RDM, you can count on us to respond to all activity within your social networks promptly. Our goal is to have your audience spreading the word about your business! We will use reviews to convert potential customers into clients.
An RDM-developed plan takes business challenges and aligns them with your Social Media Marketing goals to create a positive experience for the community that you consider essential. At RDM, we leverage the power of Social Media and turn it into a dynamic, inexpensive marketing machine!
We Are Your Google Girls and Guys
Results Driven Marketing embraces the Google culture as well as its methodology. That shows up in the way we do things around the office, but also in how we approach SEO. We treat Google as the benchmark in online searches and tailor our activities to maximize results from Google’s search engine. The Google Algorithm and the Google bots that crawl and index sites are the signals we are investigating and tracking. Our “Best Practices” for SEO are designed to get the attention of Google first, and the rest of the search engines second.