Why is Marketing Consulting an Important Service?
In addition to search engine optimization and social media marketing, Results Driven Marketing consultants provide technical auditing of various internet related services such as your website, SEO strategy, lead generation, and more. Additionally, we offer employee training for those in your organization who interact with clients/customers that have reached the company via internet related campaigns such as PPC and social media.
Further, we will work with departments not typically associated with marketing for the enterprise. We integrate existing departments into your digital strategy which allows the entire company to understand the common vision and mission.
Consulting Helps Achieve Your Goals
Marketing consulting will help your employees to flourish better within the organizational design and structure. We examine the link between the goals of your company and how managers and your staff are working together to achieve those objectives. We work closely with you and your senior management team to establish company expectations so that each employee strives to establish a positive customer experience.
In order to achieve this, RDM will help you with the following:
- Identify your goals and target audience
- Incorporate a system for customer retention and satisfaction
- Implement team objectives and goals
- Identify leaders within your organization
- Assess the current method
Conduct an Analysis of Your Organization
Through our call tracking system and data analysis, we identify and analyze the marketing strategy your staff uses as a baseline for discussion. We will look into how the phone calls are being handled, how customer questions are answered if the employee sounds friendly, and what they are doing to get the client/customer to the next step with you.
This analyzation gives you feedback as well as giving us ideas for some of the social media or content work we can do for your clients. These ideas may be popular or unique subjects that your clients might reach out to you about.
We know that each call that comes through is a chance for you to grow your business. Lost calls turn into sales for your competitors and a waste of marketing efforts. If calls are lost due to poor handling, this can be easily fixed and you will not lose any more customers!
Identify Areas of Improvement
No matter how successful your organization is, there is always room for improvement. We will determine where the problem areas are and create a marketing plan to help your business achieve optimal success. You will find that once these problems are addressed and fixed, your business will meet objectives easier.
Since phone calls are the first and main point of communication when dealing with a potential lead, it is very important those conducting the phone call help everything move along smoothly, are patient, kind, and knowledgeable. Lacking in any one of these areas can mean one less client for your business.
Luckily, these are all things that can be fixed! By listening to who answers the phone and how successfully it goes, we are able to help that person in the particular area they are lacking skill in.
Not listening ensures that these problems will continue, leaving you with fewer clients and much more negative reviews on any of your websites.
Introduce New Methods
New methods will ensure that your people are well-trained and know what is expected of them. Change is a good thing, but if done wrong, it can be catastrophic for you, your employees, your business, and your clients. Let us help you implement change in the right way.
Your staff may not be aware that business could improve just by a few minor changes. We will introduce a ‘How to Answer the Phone Properly’ guide, how to handle calls, how to close more business and how to get customers to tell their friends about the products and services your organization has to offer.
Our goal is to make sure that every call that comes through has the highest potential to turn into new business. We start with the basics and then delve deeper into a customized methodology created for your exact industry and specific business goals.
Our team takes the time every single day to listen to your phone calls so we can personally analyze what your employees are doing right or wrong so we are able to make a new guide if that is what is needed. It is normal to refine things every now and then, that is how businesses evolve and grow!
Implement Marketing Campaigns
To get your team excited about the new direction your company is taking we will help implement new and inspirational marketing strategies.
No one will take your business as seriously as you. It is imperative that we implement techniques to ensure your employees are on board with the growth opportunities we present to them.
Our marketing team will work with you to create a plan that will get your team excited about the new direction we are taking. We want them to work for you as hard as they would work if they were the business owners. There will be incentives given out to ensure appreciation of those truly dedicated.
No one can turn down gifts if all that is required is a little bit more hard work that one is already comfortable and good at.
How Does RDM Provide Marketing Consulting Services?
RDM’s consulting services help our clients by taking the time to sit down with all our clients and getting to know them professionally and personally. We are one of the few digital marketing agencies that place such a high importance on doing this. We firmly believe by being able to speak and see how people interact, this can be translated onto the website and any of the other services we end up providing for you, so the customers will be able to see our work and think they are actually talking to you or seeing something that you wrote yourself. This personalized touch goes a long way in the legal, medical, home services and B2C industries.
We Are Your Google Girls and Guys
Results Driven Marketing embraces the Google culture as well as its methodology. That shows up in the way we do things around the office, but also in how we approach SEO. We treat Google as the benchmark in online searches and tailor our activities to maximize results from Google’s search engine. The Google Algorithm and the Google bots that crawl and index sites are the signals we are investigating and tracking. Our “Best Practices” for SEO are designed to get the attention of Google first, and the rest of the search engines second.