When you are writing a blog, the end goal is for it to reach as wide an audience as possible. You want more and more people to read it and share it with other people. You want to increase traffic to your website and boost your Google rankings as well. So when it comes to content marketing, consistently high number of views is what you should be aiming for. One of the most effective ways in which you can do this is by building backlinks for your blog.
What is a backlink?
When an external website inserts in their content, a link to your blog or article, it is known as a backlink. Backlinks to your blog will improve the chances of more people clicking on the hyperlink and getting directed to your page.
Once you start getting a high number of backlinks to your blog, the Google search page rankings are highly likely to increase as well. This in turn will increase your blog’s visibility which is the ultimate goal for any good search engine optimization strategy.
It cannot be emphasized enough that the source offering you backlinks must be reputable. Inconsequential sources are not going to do much for your blog when it comes to search engine optimization.
Backlinks are a very reliable method of enhancing your search engine marketing. This is because search engines consider backlinks as an indicator of credibility. It kind of works like a reference model. For example, if a reputed dietician were to recommend a new diet plan, you are more likely to follow it. Similarly when a reputed website, author or journalist refers to your blog in their content, search engines treat that as a genuine recommendation and will bump up your blog in search results when relevant keywords are entered.
How do you get these reputable sources to take notice of you?
Well the first step is to identify the strong, respectable sources in your field. If you blog about food for example, you will need to reach out to food writers, chefs, bloggers or critics of repute.
Once you have identified these sources, the next step is to contact them and get them interested in what you’ve to say.
You can get in touch with these sources through social media or through direct advertising. Most social network platforms allow you to choose the audience demographic that will see your marketing content. This way you can ensure that the people who matter are reading your blog posts.
One of the main reasons a reputable source will provide you backlinks is if you offer content that is well-researched, is beneficial for the audience of the blog where it’s being posted, gives a fresh perspective, is original and of course, most importantly, is well-written. As always, content is king – good content gets good backlinks.
If you are trying to get backlinks from websites, you could offer to be a guest contributor and write articles for them. This will help strengthen your association and will bolster your chances of building backlinks.
With writers or journalists, you could offer to return the favour by sharing their content on social media or providing backlinks to them as well.
Another way of getting visibility is by participating actively in forums related to your field. This will help build a strong reputation for your brand and will increase the likelihood that the reputable sources will sit up and take notice.
Building backlinks is a slow process so you cannot expect to see results instantly. Connecting with reputable sources and influencers in your field can help you form long-running relationships with them. A strong reputation and the number of backlinks you get are dependent on each other. The recipe for a successful blog lies in getting both these aspects spot on.
If you are interested in improving your internet marketing, Results Driven Marketing can help! Our team of experts is focused on helping you increase traffic to your website and boosting your Google rankings. If you would like to learn more, contact us at 215.393.8700.