Though people have tried myth-busting the idea of a penalty associated with duplicate content, blatantly using content that has been copied and pasted from somewhere else still steers your website away from being optimized. There are exceptions to the rules associated with penalties and optimization when it comes to using duplicate content or syndication of…
What are Some of the Best Free SEO Tools for Keyword Research? When computers first came out, it was all about the disk operating system. Today, it’s all about getting people to visit your website to make an online purchase. Google remains the top search engine with its smart algorithms allowing people to search faster…
According to Pearson Prentice Hall eTeach, 65% of the population are visual learners. It makes sense since images help tell a story or teach a concept. They make sure an oral report doesn’t fall on deaf ears. They also provide proof in the form of charts and graphs. If reports only had statistics, they wouldn’t…
At Results Driven Marketing, LLC we are asked every day, by clients and others what exactly is the makeup of an authoritative backlink. This page provides the technical considerations that we use and value and that we share with clients, prospects, and others. What is a Backlink? According to MOZ “Backlinks, also called “inbound…
How Will Artificial Intelligence and Voice Search Affect SEO Marketing? Voice search and Intelligent Personal Assistants (IPAs) enable users to speak out their query in natural language instead of typing keywords in a search engine. Search engines return a direct answer instead of a list of links (as happens in text queries). By providing…
Google Plans to Index Tweets in Real Time, Impact on SEO Marketing The two social media giants Google and Twitter have joined hands to change the virtual world yet again. In this new deal, Twitter has given Google access to its ‘Firehose’ that is, to its real-time tweets. What does it mean for…
Search Engine Optimization (SEO) remains a key focus area for website developers, designers, marketers, and content developers. Some critics may propound that SEO is fast losing relevance with Google outsmarting mortals with newer updates and algorithms. How that pans out remains to be seen. SEO is still relevant, but the basic practices have undergone…
SEO Expert Advice: Disavow Backlinks That Harm Your Reputation If you’re an online marketer, you know how important backlinks are. Backlinks are essentially a digital recommendation letter from Google that lets people know it’s safe to visit your website (and that you’re an authority on a given topic). As you build backlinks, you…
SEO Marketing and Domain Authority gains can be huge if Press Releases are structured correctly. There are many misconceptions regarding the value of digital press releases when it comes to SEO marketing. Many will tell you that they no longer hold the value they once had for marketing and PR purposes. Some folks will tell…
3 Tips for Having High-Converting PPC Campaigns If done right, Pay-Per-Click (PPC) can turn your company from a virtual ghost town to a thriving business where customers come and go, and profits keep growing. However, the secret to PPC success won’t be cracked by just choosing some keywords, throwing together an ad, setting up…