9 Reasons Why Press Releases Are important for Digital Marketing in 2019 Press releases have changed a lot over the years; not only are they a public relations tool, but they are also an essential content marketing component and media relations tool for both online and offline marketing in 2019. Effectively using press…
What are Some of the Best Free SEO Tools for Keyword Research? When computers first came out, it was all about the disk operating system. Today, it’s all about getting people to visit your website to make an online purchase. Google remains the top search engine with its smart algorithms allowing people to search faster…
Digital Marketing: The Basics Behind Link Building for Your Company Search engine algorithms sift through many factors when crawling through pages on the internet. Among the factors that they use for page rank, inbound links from popular websites, what we call good links, leading to yours can play a substantial role in increasing your website…
5 Steps to Crafting a Winning Pinterest Digital Marketing Strategy Being successful on Pinterest can have a significant impact on your brand and your bottom line. There are 175 million active Pinterest users, and of those, 40% make $100k+ per year. Reaching the higher earners that make up a significant part of the Pinterest…
SEO Tools to Guarantee the Success of Your Digital Marketing Strategy When you look at the search engine results for the keyword you want to rank for, how often have you wished your page would be at least in the first five? Often, didn’t you? Well, then, your wish can come true and that…
Web Design is an Important Factor in Your Digital Marketing Plan An article in Ironpaper reports 57.7% of small and medium business intend to invest in improved websites. That should tell you how important a website should be to your digital marketing strategy. Your marketing campaign both online and offline is intended to bring…
To say that we’re in a state of content shock would be an understatement. The term, coined by keynote speaker and social media expert Mark Schaefer, refers to the exponential publication of content compared against our stagnant and limited ability to consume it. Put another way, today there’s more content than ever but we still…
Five Digital Marketing Trends to Watch Out For in 2019 Staying ahead of your competitors is a continuous process. If you have an online presence it doesn’t matter what kind of business you are in; the digital marketing efforts are concentrated towards bringing you more qualified leads. If you are still using the age-old…
The Do’s and Don’ts of Using Memes in Your Social Media Marketing Memes have become an integral part of our digital lives. We log into our social media accounts and there they are! Memes keep us entertained and many of us can admit to having laughed at or shared one on our timeline. …
It used to be so easy to get business as a lawyer. When someone was looking for a law firm they turned to the local Yellow Pages. You remember those big books filled with phone numbers that were a staple of every household? A lot of people don’t. Like the phone booths they used to…