Search Engine Optimization (SEO) remains a key focus area for website developers, designers, marketers, and content developers. Some critics may propound that SEO is fast losing relevance with Google outsmarting mortals with newer updates and algorithms. How that pans out remains to be seen. SEO is still relevant, but the basic practices have undergone…
7 Key Strategies To Boost The Effectiveness of Your Content Marketing Content marketing is a form of marketing that targets on building, publishing and circulating content for a targeted audience. Content marketing is the bridge between marketing and the telling of a story, and it is not always aimed at selling things. The core…
Incorporating SEO and Content Marketing Often times you might wonder which one you should focus on; SEO or content marketing to drive maximum traffic? The last year has witnessed many stories along the lines of “content marketing is here to replace SEO.” The two that are made out to be rivals are in fact…
How to Conduct an SEO Content Marketing Audit An SEO content marketing audit is primarily done to review all the content on your website and gauge its relative strengths and weaknesses. This will help plan out and itemize future marketing activities for your site. It is qualitative judgment based on previously selected Key Performance Indicators…
The Trick to Getting People to Read Content: Stop Trying to Sound Smart Content is considered the proverbial king of internet marketing; well-written content should not only engage but also persuade the reader to part with their money. You may wonder if blogging is so critical, then what exactly should a blogger do to…
How to Map Your Customer’s Journey People know that content can be helpful in “turning clicks into clients”, yet many don’t understand exactly how content fits into the big picture—your customer’s journey. In order to understand how to approach your customers, it’s important first to understand how they might react to your marketing efforts….
Most people subscribe to the notion that in order to rank with SEO efforts, you need to suck up to the search engines and spam your desired keywords over every page element that you possibly can. While this might have been a winning tactic in the early days where search engine sophistication was limited, these…
Why You Shouldn’t Even Bother With a Half-Assed Blog Post Data from a Content Marketing Institute report found that 44% of businesses aren’t clear on what a successful marketing program looks like. Vague understandings lead to ill-informed execution, and most businesses believe that more is better when it comes to creating content. This unfortunate assumption…